Is it the kindness of a stranger or is it a kind gesture of someone’s pure heart? What inspires people to donate their organs in order to save lives of complete strangers? This idea guided us when we were creating a regional organ donation awareness campaign for Astellas Pharma.

Strong emotional story was produced for the video where a boy – whose mother is on a kidney dialysis therapy – brings an orange to a patient waiting for an organ transplant.

Warm humane tone is maintained throughout the video with beautiful lines of copy and poetic voiceover.


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