Only those who have heart can speak or understand donor’s language. And we surely spoke from the heart when we produced this beautifully designed campaign for the Miistry Of Health Of The Republic Of Croatia. The well known and iconic „I ♥“ T-shirt sign is transformed into the powerful image for organ donation campaign.

The iconic „I ♥“ sign is transformed into the powerful image for organ donation campaign.

In addition to that we wanted to further modernise the language of organ donation promotion with the use of social media emoticons and powerful illustrations. That’s why we fused the graffiti style illustrations of body organs with emoticons in order to create a series of playful animated gifs to be difused on social media channels.

The concept is rounded off with some cute merchandise – funny illustrated stickers, two types of T-shirts and nicely designed illustrated brochure.

Cute animated gifs combine the graffiti style illustrations of body organs with kinetic emoticons.

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