They might look cheap, cheesy and home-made, but we are all madly in love with the repetitive gif animations.

Luckily for us our dear client Hoću knjigu bookstores gave us complete freedom to play with that format. And so we did!

We created a festive Facebook post that celebrated the 5000th fan on Hoću knjigu page in the style of a funny repetitive gif animation. It featured Romeo and Juliet and Dorothy and Tin Man exchanging their “likes” and mutual appreciation. The video was deliriously liked by the fans and shared hundreds of times on social media and private profiles.

They might look cheap, cheesy and home-made, but seriously who can resist the charm of repetitive gif animations?

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Campaigns Digital Animation Production and new media
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