It’s Christmas holiday season and what could make it better but a surprise treat every day for 24 days? Welcome to The Electrolux Social Media Advent Calendar which we’ve created for our dear/loyal client.
Throughout December 2017 we organized a Facebook contest “The Magic of Advent” on Electrolux Croatia Facebook page. This contest lasted for 24 days and each day we asked a different question related to Christmas time and worldwide holiday season customs. Every day we chose a new winner, who had responded to the question correctly in the shortest time.
If you want to achieve a better engagement rate on your social media channels, create a special content calendars that offer cool everyday quizzes and rewards.
This contest was a huge success for the Electrolux Facebook page in terms of reach and engagement. In only 24 hours after the launch of the contest we registered 500 new fans and in that period the engagement rate increased by 135%.
The total number of page likes at the end of December increased by 72% in comparison with the previous month.
Organic reach for the third day of the contest was exceptionally high – 13,282 reactions which also represented the record score for Electrolux Croatia Facebook Page.
New likes, new friends… that’s what we call a real festive holiday season!