There’s always a new way to make prize contests and prize games more attractive to the fans. Look no further than two of our recent successful prize game campaigns that we created for the well known global home appliances brand Electrolux.
Put just one secret ingredient to your smoothie: a good Instagram influencer.
The first prize game campaign used the power of a good influencer. We met with the Croatian food blogger Maja Brekalo who has more than 100,000 followers on Instagram and decided to make some good fruit smoothies with her! Maja prepared some tasty recipes with the secret ingredient that had to be guessed. And guess what? Thousands of people participated in a game on Facebook in order to get the main prize – cool Electrolux blender.
Sometimes a catchy headline has the power to grease someone’s moustache
The second prize game was dedicated to the people who bought Electrolux’s ovens. We created a catchy headline in Croatian language „Feast upon the prizes“ that attracted a huge audience and was shared many times on client’s social media channels. The stylishly designed moustache in the visual is actually a word punning in Croatian language (when we want to „feast upon“ something in Croatia we literally say „to grease someone’s moustache“). Hmmmm, who would have thought that sometimes a catchy headline could grease someone’s moustache?