Sometimes a serious Book Fair needs a simple and brilliantly designed key visual to attract more people to attend.

The visual identity we created for the first “Interlibar” Split Book Fair is such a joy to behold. Its aesthetics appeals to the colourful sensibility of the Instagram generation and promotes the book loving in an appealing way.

Our illustrator and designer decided to paint a vivid Mediterranean atmosphere of the city of Split by making a ship of books happily sailing in the water of book pages.

It’s fair to say that our Split Book Fair visual identity attracted many book lovers to seek their favourite books and discounts.