Have you ever heard of Thor amboinensis or Sexy Shrimp?

This tiny yet strong animal is a species of shrimp found across the Pacific and in parts of the Atlantic Ocean that lives symbiotically on corals other marine invertebrates.

Sexy shrimp are often kept in groups of three or more, due to their small size, a quality that also makes them popular nano reef inhabitants.

This incredible animal has inspired us to digitalize and gamify the Engagement Guide for the South Eastern European company Atlantic Group.

Elements that make up engagement within the company got their own characters while all the important facts, educational materials and news were gamified.

 

Check out the characters 🙂