Croatian Book lovers were delighted when our client Hoću knjigu bookstore decided to open its Megastore in the center of Zagreb. Our task was to produce the key visuals for the 3-day event of the opening and promote its programme on Facebook and Instagram.

Go “mega organic” on social media and you’ll get fantastic organic engagement without a single euro spent on ads.

No one could predict that our campaign would go “mega organic”. Our post that announced the opening of the Megastore reached 51,428 Facebook fans without a single euro spent on Facebook ads!

The event was promoted a couple of days earlier with teasing posts and Facebook announcements that focused on different performers and various programme participants.

Special mega posters and cute little leaflets were produced and given away on the streets of Zagreb with the discount coupons on books.