There is an old saying – Learn from other people’s mistakes. We all make mistakes throughout our lives, but we tend not to repeat them and also avoid them when and if possible.

Learn from other people’s mistakes.

Many books have been written out of hard life experiences that some authors have been through in their lives and by reading them we are offered the opportunity to avoid them by not repeating them. Young Werther was suffering throughout all his life over one woman, the little pig built his home from straw, and many other book characters have made a mistake that has taught us not to make it or repeat it in this way or another…

No matter what the topic is, a mistake is a mistake, and Hoću knjigu campaign is aimed directly at the following – learning from other people´s mistakes.

Communication message: Learn from other people’s mistakes

Slogan: Smart people read

Hoću knjigu bookstores

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Campaigns Digital Animation Production and new media