MANABU® ( to learn in Japanese ) is an edutainment brand that empowers children and their families to become advocates of a kinder, inclusive and more sustainable future.

It consists of an animated series, songs, games & App and is followed by MaNaBu Movements, a global community that empowers children to reach their full potential. By joining the Movement the children and   their   families  can  unite in play, feed their hunger for knowledge, and collaborate to make an impact in the real world.

Subjects cover a wide range of globally relevant problems and are primarily focused on the UN SDGs (United Nations Sustainable Development Goals).

Ma, Na & Bu are goofy and kind-hearted ambassadors for a good cause who take participants on a fun-filled experience journey and encourage action as they stumble across the world’s problems.


Designed to inspire children and families MaNaBu instills empathy, empowerment, curiosity and passion.

Their vehicle is a simple bubble, which is the first and last thing we see in each episode.  As they descend to earth slowly, we learn their destination: a rainforest, a cornfield, or even an African Village. The setting is initially represented as a still image, representing the real world, but as their animated bubbles POP, the background magically becomes animated to begin the story.

Their solutions are often fun and silly – but are honest efforts to help the planet. Our characters don’t always solve the problem, but they do inspire us with their dedication, compassion and persistence. Their actions mirror a child’s innocence and resonate deeply with the viewer.

The characters are gender neutral and their outfit created using various cultural patterns.


MaNaBu offers “continuous play” to Alpha Generation children. It approaches the most important issues the world is facing today in a light-hearted and engaging way that can easily be understood by children from all walks of life.

By watching the MaNaBu animated series children get inspired and can continue this experience by becoming the co-creators in MaNaBu Movements, where they unite and collaborate with other children to make an impact in the world and encourage others to follow.

Both the present and the future of our planet hold many problems. If we want to have a better future for us all – we should empower children to think differently. The goal is to encourage curiosity on global subjects in children, help them become more aware of their origins and to empathize with the planet and its habitants.

Through many laughs and fun that his show will bring into our homes we will also get the opportunity to show our children the great value that kindness, compassion and true leadership can bring into today’s world.

Our vision is to inspire children through animation, to motivate them to explore, evolve into the best version of themselves and learn that their actions can really make a difference in this world. Their   wellbeing   will   improve,    and    together  we   will   move the boundaries towards a more inclusive, kinder, and sustainable world.

The world united in pandemic could become the world united in our future.

MaNaBu Movement, a global non-profit initiative, encourages children and families to unite, collaborate, and make a positive impact in the real world.

Partnering with famous artists, sports stars, influencers, global non-profits and businesses enables us to achieve our mission and build a kinder and more sustainable world for everyone.

MaNaBu Movement believes that children should be treated as equals, listened to, and talked with as opposed to talked to. Children are born to live their ideas, to be valued, and to be heard.

Our projects make children grow, glow, and collaborate, boosting their confidence, communication and problem solving skills and understanding the importance of circularity, gratefulness, humility, and empathy.

Words of a child psychologist and extract from a research

A 2017 UNICEF research on children aged 9 to 18 (11,000 children) from 14 countries on all continents found that children are deeply concerned about global issues affecting their peers and themselves, including violence, terrorism, climate change, unfair treatment of refugees and migrants and poverty.

Children from the UK (71%) and South Africa (73%) feel most disenfranchised and report that they feel that their voice is not heard and that their opinion is not respected in global issues.

About half of respondents do not trust adults and world leaders to make good decisions to help children.

There is no definite consensus on at what age it is best to start teaching children about global issues.

Global learning requires the creation of complex ideas about the world and this is good to do in an age-appropriate way – this fact is a good explanation why pre schoolers should be talked to about these problems through a cartoon.

Beginning to learn about global issues in preschool and early school provides a foundation for more complex and critically focused involvement of children in these issues later through education.

Learning about global issues in primary school is often conceived in a way that works on “soft” themes of value, including learning about other countries and cultures, developing active citizenship and responsibility, and in high schools they learn more about injustice and similar “difficult” topics, but regardless of that, the conclusion of the research is that children in primary school should be offered a more engaged approach and introduced to the problems from an early age.

Children can develop prejudices from an early age, but they also begin to understand concepts such as justice and empathy from an early age – because of this finding, I believe it is good to emphasize the empathy of the characters Ma, Na and Bu in each cartoon.

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Campaigns Digital Animation Production and new media