No need for witty copy or too much persuasion. Sometimes a simple and brilliant idea that is beautifully designed will do more than anything else.

The visual identity we created for the first “Interlibar” Split Book Fair was a total success. Its aesthetics appealed to the colourful sensibility of the Instagram generation and promoted book loving through a novel and in an appealing way.

Our illustrator and designer decided to paint a vivid Mediterranean atmosphere of the city of Split by making (drawing?) a ship of books that happily sails in the water of book pages. Split Book Fair attracted thousands of interested book lovers who flew in flocks to seek their favourite books at a discount.

No need for witty copy or too much persuasion. Sometimes a simple and brilliant idea beautifully designed will do more than anything else.