It’s dependable, it’s beautiful and it’s going to be faithful to you for the next 100 years. No, it’s not a dream date of some lonely housewife but the roof for your new house you’ve been waiting for soooo long!

If you are working in the construction business our advice to you is – use the refreshing dose of humour and sexiness in your ads!

We approached the serious and conservative world of construction materials ads with a refreshing dose of humour and sexiness. Our video campaign for Tondach Continental Plus Natura roof tiles went completely viral in Serbia on Youtube and Facebook channels. It reached 337,098 people on Facebook, had 40,347 views on Youtube and it increased the engagement rate of fans 3,615 times!

The famous Serbian actor Nenad Jezdić whose wit, sense of humour, contagious smile and wonderful performance conquered the hearts of Serbian buyers was engaged as the main character in this video . The campaign was so successful that it reached the planned annual sales within 60 days only!

A series of posters with smiling Jezdić’s face was printed as well, as were leaflets and web banners produced that communicated the main benefits of Tondach roof tile Continental Plus Natura (its beauty, long lasting design, ecological and protective features).

Our Continental Plus Natura video went completely viral in Serbia. It reached 337,098 people on Facebook, had 40,347 views on Youtube and it increased the engagement rate of fans 3,615 times!