Only those people who have a heart can speak or understand the donor’s language. And we surely spoke from our hearts when we produced this beautifully designed campaign for the Ministry of Health of the Republic of Croatia. The well-known and iconic “I ♥” T-shirt sign was transformed into the powerful image for organ donation campaign.

The iconic “I ♥” sign is transformed into the powerful image for organ donation campaign.

In addition, we wanted to modernise further on the language of organ donation promotion with the use of social media emoticons and powerful illustrations. That is why we fused the graffiti style illustrations of body organs with emoticons in order to create a series of playful animated gifs to be diffused on social media channels.

The concept is rounded up in addition of some cute merchandise – funny illustrated stickers, two types of T-shirts and nicely designed illustrated brochure.

Cute animated gifs combine the graffiti style illustrations of body organs with kinetic emoticons.