The Actors Festival In Krapina approached us with a request to modernise their identity, design new logo and promote their festival on social media channels.

The first letter of the festival’s abbreviation “g” was turned into the symbol of a smiling actor’s face.

The idea for the logo came so naturally. What is more visible on the actor if not his/her smiling face? We transformed the first letter of the festival’s abbreviation “g” into the symbol of an actor’s smiling face. Additional underline is used in the logo to signify the stage on which actors act.

A special colour code was created to distinguish the festival from other manifestations in the area. Rounded-shaped letters used in the logo became the basis for the creation of other materials – festival’s brochures and leaflets. Those shapes suggest the location of the festival – the city of Krapina surrounded by its picturesque hills, beautiful green meadows and trees and nice blue sky.

Rounded shapes suggest the location of the festival – the city of Krapina surrounded by its picturesque hills, blue sky and beautiful green meadows and trees.